15 years across UX and product design.

Practical, user-focused, and comfortable in the friction between what stakeholders want and what users need.

Product designProduct strategyUser researchDesign leadership

Selected work

5 case studies

From Sales-Led to Product-Led

Prospects were leaving before they saw the product. We needed to reduce commitment for the user and embrace learnings over perfectionism.

Product designStrategy+2

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02Disciple

Discovering JTBDs

Disciple had morphed from musician fanbase app agency into a community app SaaS product that catered for a wide array of customers. Why did they choose Disciple?

StrategyResearch+1

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03Disciple

Improving the IA of a B2B dashboard

The dashboard had a very large number of features with very little thought applied to architecture or pattern design.

Product designResearch+1

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04Disciple

Increasing notification opt-in with product psychology

Most members never heard from the communities they joined. A poorly-timed permission prompt was quietly killing engagement before it started.

Product designResearch+1

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05Disciple

Boosting engagement with a new home screen feature

Disciple's most popular app home screen setup was effective at directing app members to specific areas of the app, but it was also entirely static, causing 26% less engagement.

Product designStrategy+2

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About

15 years working in the field of design. Across product, UX, growth, strategy, and research, often all at once.

I'm practical and user-focused, and I don't shy away from the tension between competing priorities. The case studies here are just a few examples of my work. If you want to see something specific, please contact me.

Currently contracting at Marcode. Open to the right permanent senior product design/UX leadership or IC role.